Level 2 Certificate in Event Planning
This qualification will introduce staff to the skills that are required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.
The qualification is suitable for staff who wish to develop their knowledge and understanding of planning and running an event. It may be used as an introduction for those working in or preparing for a wide range of job roles in diverse sectors which require them to plan and organise events as part of their responsibilities.
Unit 1: Planning an event
- Section 1: The extent of the events industry
- Section 2: The scope of the event planner role
- Section 3: Planning an event
- Section 4: Planning for contingencies
- Section 5: The need for health, safety and security measures.
Unit 2: Reviewing and evaluating an event
- Section 1: The importance of review and evaluation
- Section 2: The sources of information available for evaluating an event
- Section 3: The range of tool available for event evaluation
- Section 4: Planning the evaluation of an event.
Unit 3: Marketing and market research for event planning
- Section 1: Understand why market research is important
- Section 2: The methods and resources available for marketing
- Section 3: Planning the marketing of an event.
Unit 4: Planning human resources for events
- Section 1: Understand how an event is managed
- Section 2: Understand the team which contribute to an event
- Section 3: Understand the human resource requirements for an event.
Unit 5: Communication and customer service for events
- Section 1: Understand the importance of communication at events
- Section 2: Understand equality and diversity in relation to events
- Section 3: Understand why customer service is important at an event
- Section 4: Produce guidance on expected standards of customer service for staff use.
The benefits of this course include:
- Staff will gain a nationally recognised qualification
- Staff can learn from their own home, in their own time
- Staff will enhance both their personal skills and professional development
- Personal Tutors are assigned to staff to ensure you have the support needed to succeed.